Zildjian + Vic Firth – Redesign system
Brand
Zildjian
Agency
Isobar
Problem​
When Zildjian (cymbals) joined forces with Vic Firth (drumsticks), they were in need of an e-commerce approach to unite the brands, support the diverse community of drummers, and entice newcomers.
​
Solution​
Create a harmonious band of brands.
We delivered a revamped design and content strategy to amplify the artist, elevate education, and celebrate the musical journey with a site that looks as good as it sounds.
My role
User experience support
Visual design
Interaction design
Prototyping​
Engineering support​
Styleguide creation
Team
Close collaboration with an ACD, two UX designers, and a writer
Support from a UX director, creative director, motion designer, and business stakeholders
​
—
​
Built in Adobe Commerce (powered by Magento)
Tools
Photoshop​
InVision
InDesign
Design system elements
Reflection
This project was a success and a blast! Customizing an e-commerce platform (Adobe Commerce) was a great learning experience that has served me well on future projects that have leveraged technology partners.
​
Results
Site visitors are more engaged with a 42% increase in pages/session and spend 40 seconds more on average during their session.