CVS Kidney Care – Site launch
BRAND
CVS Kidney Care
THE PROBLEM
An estimated 37 million Americans live with chronic kidney disease. Treatment can be challenging and costly. Despite the enormous cost, patient outcomes are poor, with nearly one in six dialysis patients dying in the first year after starting treatment.
THE SOLUTION
Focus on preventive care to lower the cost of treatment and improve the quality of life for kidney care patients
We designed an experience to support the CVS Kidney Care mission to focus on helping people understand their condition, delay the need for dialysis, and make confident treatment decisions.
My role
Research
Ideation & sketching
Site map & user flows
Wireframes
User experience
Visual design
Interaction design
Prototyping
Engineering support
Team structure
Close collaboration with a content strategist, a product owner, engineers, and content authors
Support from a creative director, a UX researcher, two UX designers, and business stakeholders
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Built in Adobe Experience Manager (AEM)
Timeline & tools
4 months for initial release
8 months post-launch design support
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Sketch
InVision
Jira
Screens
Color psychology consideration
Lean on CVS brand recognition, but in the context of kidney care, limit the use of red and leverage shades of teal and blue instead.
Dialysis center roll out
Dialysis service centers were set up in partnership with Satellite Healthcare.
With a limited number of centers available at launch, we took a simplified approach that told the story and promised growth.
A vendor was identified to use for mapping locations with a ZIP code search when more centers become available.
Design system elements
Reflection
From the get-go, I was excited to contribute to this project. The power of design to have a positive impact on people’s lives is one of my biggest motivators.
Results
Without marketing efforts, the site had over 5,000 unique visitors in the first 6 months and traffic has been increasing since.